Bahrain’s national carrier Gulf Air has signed a Memorandum of Understanding (MoU) with Bahrain Tourism & Exhibitions Authority (BTEA) in order to promote Kingdom as a tourist destination in the French and German markets.
The MoU will allow both parties to cooperate and combine efforts to attract more tourists to choose Bahrain as a holiday destination or to spend a few nights in transit before reaching their final destination.
Furthermore, it will pave the way for greater recognition of Bahrain as a tourist destination in France and Germany by appointing sales and marketing executives in Paris and Frankfurt. According to the company statement, the newly appointed teams in both European countries will concentrate on pricing, distribution, digital marketing, media interaction, and press trips.
Gulf Air and BTEA will collaborate to promote Bahrain as a boutique destination and work together on different projects to create a comprehensive offering.
“Promoting inbound tourism to the Kingdom of Bahrain is one of Gulf Air’s main missions. Today, we will elevate our targets to attract more tourists from France and Germany. As we fly direct to Paris and Frankfurt, we provide a link between Western Europe and Bahrain. The opportunity is big and we will work closely with our partners at BTEA to show the great value of Team Bahrain’s approach.”
“We are excited to collaborate with Gulf Air to promote the Kingdom of Bahrain as a preferred tourist destination in Germany and France which will further enhance BTEA’s international network and promotional efforts in these key markets. We look forward to leveraging on BTEA’s strategic relationship with Gulf Air to expand our reach in other international markets shortly,” said Dr. Nasser Ali Qaedi, Chief Executive Officer at BTEA.