Samsung to avoid Europe’s biggest tech show due to COVID-19 scares

By Rahul Vaimal, Associate Editor
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World’s largest smartphone and TV manufacture Samsung Electronics Co., has chosen not to take part in Europe’s largest consumer electronics fair Internationale Funkausstellung (IFA) due to the novel coronavirus pandemic. 

Internationale Funkausstellung (IFA) 2020 which is scheduled to take place between September 3 to 5 in Berlin, Germany, this year is one of the oldest industrial exhibitions in the country.

Samsung has been a regular exhibitor at the tech show since 1991 which has seen close to 2,000 exhibitors taking part along with more than 245,000 international trade visitors from 130+ countries every year. The annual event has become one of the marquee consumer electronics show due to high turnout of international visitors.

Samsung’s smaller rival, LG Electronics Inc., has yet to confirm its IFA participation, but sources said the company is positively reviewing its options to join the tech event in Germany.

IFA organizers state that they have been given the go-ahead to conduct the event in 2020 as a real-life event in Berlin with a special focus on health and safety. This year’s event – IFA 2020 Special Edition falls well within the restrictions imposed by the COVID-19 pandemic.