Brand Dubai, Dubai Municipality join to redesign 10 parks under redevelopment initiative

By Arya M Nair, Official Reporter
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Dubai Public Park
Representational image

Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), and Dubai Municipality confirmed that they will rebuild 10 public parks across the emirate as part of their joint redevelopment initiative.

The two organizations also announced that 30 members of the Emirati creative community had been selected to take part in the project. The participants were chosen after a review of over 100 community submissions for designs of public park elements and concepts for community events.

The selected participants, as detailed by Brand Dubai and Dubai Municipality, are ten architects, ten interior designers, and ten event planners, the majority of whom are fresh graduates and young professionals. Participants were selected based on their job portfolios and resumes.

Brand Dubai & Dubai Municipality has urged Emirati creatives, designers, and event planners to join in the redevelopment of parks with the goal of encouraging community participation. Submissions were invited for designs that combine environmental friendly materials and innovative modern building technologies to rejuvenate parks and help attract more people.

Shaima Al Suwaidi
Shaima Al Suwaidi
City Branding Manager
Brand Dubai

“The Emirati professionals chosen to participate in the redesign project reflect Dubai’s dynamic young creative talent pool which is bursting with ideas and energy. Supporting their participation in the project is part of our efforts to advance the Dubai leadership’s goal of investing in their development and growth and involving the community in urban redevelopment projects. Brand Dubai will be offering the participants a co-working space in GDMO to use while working on this project over the next two months.”

The joint project is part of Dubai’s drive to become the world’s best city to live in, as well as the Dubai 2040 Urban Master Plan, which was unveiled earlier this year by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to create a roadmap for sustainable urban development in the emirate.

The new park designs will include urban seating, children’s playgrounds, jogging tracks, landscaping and other elements of the park in addition to concepts for community events or activities.

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