Chery prepares for grand launch of Tiggo 8 Pro Max in Middle East

By Rahul Vaimal, Associate Editor
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GCC Business News_Chery Tiggo 8 Pro Max
Chery Tiggo 8 Pro Max | Image Courtesy: Chery

Chinese state-owned automobile manufacturer, Chery, recently organized a live-streaming media interaction event specifically for the UAE market.

The virtual event was attended by Mr. Shu, Assistant President of Chery International, Mr. Nick, Brand Director, Mr. Simon, Deputy General Manager of the Middle East market, and Mr. Leo, Director of the UAE market, who carried out in-depth interactions with senior journalists and media outlets from the UAE about Chery’s market planning in the country.

Starting off the session, Mr. Simon, Deputy General Manager of Chery International in the Middle East shared a brief about the current business segments and industrial layout of Chery Group. Based on the main value chain of automobiles, Chery Group has formed seven core business sectors, including;

  • Automobiles
  • Auto Parts
  • Modern Services
  • Finance
  • Intelligent Networking
  • Ships and
  • Real Estate
GCC Business News_Chery UAE Media Event
Chery Officials at the Virtual UAE Media Event | Image Courtesy: Chery

As for the automobile segment, a multi-brand synchronous development pattern has been shaped from ‘entry-level’ to ‘luxury level’. Thanks to its innovative technology and solid quality, the automaker has won the Gold Medal of ICQCC, which is known as the “Quality Olympics” for five consecutive times.

In addition, Chery’s products, which are deeply loved by users, have won various awards in Brazil, Saudi Arabia, Kuwait, Qatar and other countries and regions.

Speaking at the Media Event, the Chery International Brand Director, Mr. Nick introduced the brand and user operation concept to the UAE media outlets. Mr. Nick shared that the Chinese automaker adheres to the value concept of co-creation, mutual benefit and common progress with users, and the WCWL (with Chery with love) formed has enabled countless users to enjoy a sense of belonging to the brand.

Furthermore, Chery has also innovatively constructed the ‘CREATE’ system, which aims to keep the automaker and its customers in closer contact, so that more buyers can join the ecology that Chery creates and develops together. To this end, Chery is sharing its passion for the football feast with global users during the FIFA World Cup Qatar 2022.

GCC Business News_Chery UAE Official Media Event
Chery Leadership interacting with representatives of the UAE media outlets at the Virtual Event | Image Courtesy: Chery

The Chinese automaker not only became the focus of global football fans by force of lighting up the landmark Torch Doha but also reached cooperation with Qatar Airways to become the official designated vehicle of Qatar Airways during the World Cup, providing thoughtful and honorable travel services for this World Cup.

Launches in the UAE

With respect to the essential UAE marketplace, Mr. Shu, Assistant President of Chery International, solemnly revealed that the automaker will launch the flagship SUV product TIGGO 8 PRO MAX.

Equipped with Chery’s most advanced 2.0T Powertrain, AWD system, and a new generation of ADAS Intelligent Assistant System, the TIGGO 8 PRO MAX underscores a sense of technology and luxury.

The Chery official highlighted that TIGGO 8 PRO MAX has won second place in the medium-sized SUV segment in the 2022 Automotive Performance, Execution and Layout (APEAL) Study, released by J.D. Power.

In the future, the PHEV model will also be launched, and Chery will embrace the UAE 2050 vision with its new energy products. Moreover, aiming to offer better services to UAE users, Chery will also provide a complete after-sales service system in the UAE market.

At the end of the virtual event, Chery executives responded to the questions from the UAE media outlets, interacting about the upcoming large-scale brand conference and the launch plan of new products that users are most concerned about.

Through the virtual event, Chery left a profound impression on the UAE media outlets with its strong enterprise strength and excellent products, which will stimulate the local market to pay more attention to Chery’s in-depth exploration plan in the country.

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