China’s Hisense won DET’s ‘Dubai Quality Global Awards 2022’

By Amirtha P S, Desk Reporter
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Dubai’s Department of Economy and Tourism (DET) has honored the Chinese multinational white goods and electronics manufacturer, Hisense with the Dubai Quality Global Awards 2022, for its excellent strength.

Hisense, a brand with less than 10 years of operating history in the Middle East market, won the reward among many competitors, which reflects its resilience. The judges believe that under the impact of the COVID-19 pandemic, winning the “Dubai Quality Global Award” shows Hisense’s ongoing efforts to re-open to the world and its positive contributions to local economic recovery and development.

“We are so proud of winning the award, and we appreciate the DET for seeing our efforts in the region, which encourages our company for a brighter future,” said Mr. Jason Ou, General Manager of Hisense Middle East and Africa Market.

Since October 2021, Hisense has started the preparation and submission of the award. During the rigorous evaluation process, the DET in Dubai conducted a comprehensive evaluation of Hisense on the basis of different terms.

Hisense’s development strategy and event plan deeply impressed the judges, especially the local activities and services like HiME App and Hisense Supporting Center. As a unique digital platform, HiME App can keep in touch with users in real-time and provide consumers with quick responses and services. 

The Hisense Support center is an exclusive platform for product experience and fast after-sales service. During the pandemic, Hisense launched free services and additional warranties, which made it easier and more convenient for local consumers to enjoy the company’s products and services.

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