DCT Abu Dhabi appoints Miral to oversee Saadiyat Island’s Destination Management Plan

By Arya M Nair, Official Reporter
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Miral Yas Island image
Representational image

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has appointed Miral, Abu Dhabi’s leading curator of experiences, to oversee the Destination Management strategies of Saadiyat Island.

The entities have already created unique, top-tier products and services that have generated a dynamic tourism ecosystem in the emirate, and this appointment aims to set a new standard for destination management, with Miral shaping a compelling visitor proposition and enabling growth opportunities for Saadiyat Island.

Miral has been playing a crucial role in shaping a robust destination strategy for Yas Island, which has contributed to the emirate’s consistent growth, a pipeline of new attractions and experiences beyond the island, and new products and services that surpasses its vision.

After being appointed by DCT Abu Dhabi, Miral will be responsible for building on Saadiyat’s current reputation of offering exceptional art and cultural experiences, raising awareness of the destination’s unique proposition and growing local and international visitor numbers.

HE Saood Abdulaziz Al Hosani
HE Saood Abdulaziz Al Hosani
DCT Abu Dhabi

“As we aim to position the emirate as a top-of-mind destination for travelers worldwide, Saadiyat Island plays a key role in fulfilling this mission, as it sits at the heart of Abu Dhabi’s cultural tourism ecosystem, an unmatched global center for culture, arts and creativity. We are delighted to appoint Miral to be the Destination Manager for Saadiyat as we elevate its Cultural District positioning for travelers. Together, we will reimagine island tourism in Abu Dhabi for visitors from both the UAE and around the world.”

DCT Abu Dhabi’s efforts have nurtured the growth of Abu Dhabi’s diverse natural offerings, exceptional hospitality and unparalleled leisure and entertainment attractions for every type of visitor. By showcasing a diverse array of cultural experiences that appeal on a global level, Saadiyat has become a beacon in the cultural tourism ecosystem, which this new partnership seeks to further advance.

Mr. Mohamed Abdalla Al Zaabi, CEO of Miral, said that “We are humbled to be chosen by DCT Abu Dhabi as the Destination Manager for Saadiyat Island. Our partnership is integral to our commitment to realize Abu Dhabi’s 2030 vision and support the diversification of the economy. Together, we hope to build on the already strong destination positioning for Saadiyat Island,aad experiences, products and services which appeal to visitors from around the world. By driving integration and connectivity across Abu Dhabi we hope to create an even more compelling experience for visitors.”

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