The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has renewed its strategic partnership with WebBeds, a global leader in travel trade, for a fourth consecutive year.
Signed by His Excellency Saleh Al Geziry, Director General of Tourism at DCT Abu Dhabi and Amr Ezzeldin, President of WebBeds MEA at World Travel Market (WTM) 2025, the agreement underscores a shared commitment to driving tourism growth and enhancing Abu Dhabi’s global reach.
As part of this expanding strategic partnership, the two organizations will work together to elevate Abu Dhabi’s tourism offerings. This collaboration will involve equipping travel trade professionals within WebBeds’ network with enhanced knowledge and resources, empowering them to deliver more informed and expertly curated travel experiences.
In addition, DCT Abu Dhabi will create and distribute engaging content highlighting the rich cultural and tourism experiences Abu Dhabi has to offer, including the Al Ain and Al Dhafra regions. This content will aim to raise awareness and drive bookings across WebBeds’ vast global distribution and travel agency networks.
Saleh Mohammed Al Geziry Director General Tourism Sector – DCT Abu Dhabi
“Our collaboration with WebBeds over the past three years has proven highly effective in expanding Abu Dhabi’s global tourism footprint. This partnership has been instrumental in delivering successful campaigns, from local activations to globally recognized initiatives, that showcase our unique cultural heritage and diverse attractions. The fourth renewal underscores our strong, shared commitment to driving sustained visitor growth and building a lasting tourism legacy for Abu Dhabi.”
Amr Ezzeldin, President of WebBeds MEA, said that, “As we proudly enter this next chapter of our partnership with DCT Abu Dhabi, WebBeds remains committed to supporting Abu Dhabi’s bold vision with renewed energy, regional insight, and creative excellence.”
“Whether through cultural tourism, destination branding, or digital engagement, we are proud to continue contributing to a city that is not only a cultural capital of the region but a beacon of heritage and innovation for the world. Great partnerships have the power to build legacies, and we are honored to be coauthors in this inspiring story,” Ezzeldin added.
This renewed partnership will focus on creating joint marketing campaigns aimed at benefiting travel and tourism stakeholders. These efforts will greatly enhance Abu Dhabi’s global visibility, targeting a rise in visitor numbers from 20 key international markets.
