Dubai tourism to exhibit sector’s diverse attractions at ATM 2021

By Ashika Rajan, Trainee Reporter
  • Follow author on
Dubai Image
Representational Image

The Dubai Department of Tourism and Commerce Marketing (Dubai Tourism) will pull out all the stops for the 2021 edition of the Arabian Travel Market (ATM) to ensure that the destination remains in the global spotlight with unique events, projects, and initiatives designed to further accelerate tourism momentum in this historic year for emirate.

Over 70 representatives from government agencies, hotels, destination management firms and tour operators will join Dubai Tourism in Hall 3 of the Dubai World Trade Centre to safely welcome stakeholders, partners, and visitors to a key industry event in a physical setting, as part of ongoing efforts to lead the global tourism recovery.

The ATM, which will take place for the first time as a hybrid event from 16-19 May (physical) and 23-25 May (virtual), is a crucial fixture on the global travel and tourism calendar. The theme for this year’s event is “A New Dawn for Travel,” which will include industry discussions.

Issam Kazim
Issam Kazim
CEO – Dubai Tourism

“ATM will play a pivotal role in strengthening the industry in what continues to be one of the most challenging periods for global tourism. With Dubai being the host destination and as one of the longstanding official partners of the event, our participation together with a cross-section of industry representatives is fundamental to the global efforts underway in dealing with a rapidly evolving situation as well as to drive post-pandemic tourism growth.”

“As we look forward to supporting ATM’s efforts to help rebuild the travel sector and facilitate business within our industry, we will also leverage this important platform to showcase the breadth of Dubai’s tourism proposition and innovative projects and initiatives while underlining that the health and safety of residents and visitors remain our top priority. We are committed to realizing our tourism strategy of making Dubai the most visited, and one of the most recommended travel destinations in the world,” Mr. Kazim further added.

Visitors to the Dubai Tourism stand will be able to learn about a wide range of offerings, activities, and projects from its various departments. Dubai’s efforts to uphold its status as one of the safest travel destinations in the world, as well as preparations for Expo 2020 Dubai and the UAE’s Golden Jubilee celebrations, are among them.

The Dubai College of Tourism will demonstrate the scope of its educational offerings to travel and trade partners, as well as the institution’s role in shaping the next generation of Dubai’s tourism workforce, including the industry nationalization program Medyaf, which encourages Emirati nationals to work in the sector and equips them with the information and skills employed in a tourist-facing role.

Given Dubai’s status as one of the world’s top culinary destinations and the region’s food capital, the gastronomy sector will be a key promotional priority for Dubai Tourism during ATM.

The Dubai stand will also highlight key government and industry activities, highlighting the Emirate’s effective public-private partnership model, which continues to help the Emirate’s ever-evolving tourism landscape.

Related: Travel portal Wego to promote Yas Island as an iconic tourism hub