DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, will organize the second edition of the World of Coffee Exhibition 2023 in collaboration with the Specialty Coffee Association and the Specialty Coffee Association UAE Chapter (SCA) from 11 to 13 January 2023.
The exhibition is aimed at connecting coffee producers, manufacturers, retailers, traders, and the broader industry from the region and other parts of the world. Further, this is part of DXB LIVE’s effort to foster the emerging coffee industry in the Middle East.
The coffee industry in Dubai aspires to become the regional and international hub for the coffee trade and the Dubai Chamber of Commerce, DMCC, Specialty Coffee Association, SCA UAE Chapter and DXB LIVE play a pivotal role in achieving this ambition.
Khalid Al Hammadi SVP – DXB Live
“Dubai continues to develop new business prospects and expand the areas of collaboration between specialists and experts in all fields by hosting such specialized trade fairs, and it works continuously to provide a dynamic environment for work and life. The great economic return of such specialized exhibitions is enhanced year after year, thanks to the distinguished participation of industry leaders and the growing presence of thousands of experts and specialists from around the world. This is a testament of confidence and recognition by the international business community of the fundamental role Dubai plays in increasing the trade movement at the level of the region and the world.”
Mr. Yannis Apostolopoulos, Chief Executive Officer of the Specialty Coffee Association, said that, “In the upcoming years, we are convinced that the coffee sector in the Middle East, North Africa, and the Gulf region will experience unparalleled growth. The arrangement we negotiated to host the exhibition for a five-year term will assist the coffee trade in all the region’s safe and prosperous nations. The exhibition will create tremendous business opportunities.”
“The Coffee World exhibition in its last session was highly praised and applauded by the international coffee community and the major specialized companies working in the industry. It was crucial in creating an exemplary platform that brought together the most eminent experts and trailblazers in the field from across the globe. We anticipate that the 2023 exhibition will be extraordinary by all criteria since it will bring together the greatest number of coffee enthusiasts from around the world and serve as the largest forum for direct engagement and discussion between industry professionals, customers, and visitors,” commented Mr. Khalid Al Mulla, Chief Executive Officer of the SCA UAE Chapter.
DXB LIVE also announced the signing of an agreement with the SCA to organize this exhibition in the region for a period of five years. Following this agreement, the exhibition will be hosted in Middle Easy and North Africa (MENA) in the upcoming years in order to take advantage of the genuine potential that the region gives to this business, as per the statement.
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