Emirates NBD brings world’s 1st Visa Flexi credit card

By Backend Office, Desk Reporter
Emirates NBD
Representational Image

The Dubai government-owned leading banking group in the MENAT (Middle East, North Africa and Turkey) region Emirates NBD has launched a customizable bank card called the Visa Flexi Credit Card.

Emirates NBD is the first bank in the world to initiate such a program by collaborating with the global electronic payment leaders Visa.

The new Flexi card gives the users the option to pick and choose the features they want to access which complement their lifestyle and preferences, making the card unique to each customer.

Visa aims to offer its customers a personalized financial experience through their Flexi Credit Card which targets those people who appreciate flexibility and customization in all aspects of their life. Customers are enabled to pick from a wide array of benefits like movie and music subscription offers, restaurant booking as well as travel-related services.

The range of premium benefits offered includes golfing privileges, worldwide free access to Wi-Fi, international medical assistance, ride-hailing service credits and others.

On the Visa Digital Benefits online platform, the customers themselves can make their choices once they have signed up for the card and can alter these preferences after one year, if required.

Commenting on this initiative Suvo Sarkar, Senior EVP & Group Head, Retail Banking and Wealth Management of Emirates NBD stated that, “this innovative program is being launched for the first time globally by Emirates NBD and complements our extensive range of card offerings that cater to customers from all walks of life.”

Shahebaz Khan
Shahebaz Khan
General Manager – UAE

“Financial institutions are constantly striving to create customized products that suit their cardholders’ lifestyles. With our Digital Benefits Platform, our bank partners can give their cardholders the freedom to personally create the value proposition that matches their own needs.”

Further, the customers are also allowed to earn up to 1.5 percent of all spending on the card as reward Plus Points that can be redeemed instantly with participating partners or for cashback as well as features like free purchase protection, travel inconvenience insurance and premium dining offers.

Customers who sign up before the end of this year for the Flexi card can avail special introductory offers with leading eCommerce, food delivery and streaming platforms.