The General Authority of Customs (GAC) Qatar has unveiled its new visual identity, which included changing the official logo with a new modern logo that fits with the future phase of the Qatari customs journey.
The new logo depicts the shape of “the falcon’s eye” which indicates the visual acuity, constant vigilance, and control of everything that going on around it in various circumstances.
The letter C refers to the first letter of the word “customs” in the Arabic language, as well as the dot of the letter in the design presents two opposite arrows, indicating the role of customs in the import and export processes.
The upper curve in the logo represents economic growth, indicating the importance of customs in supporting the national economy. It also implies that customs serve as a protective shield for society. According to the nature of use, two versions of the logo have been approved, the General Authority of Customs and Qatar Customs.
His Excellency Ahmed bin Abdullah Aljammal, chairman of the GAC Qatar, said that “I am pleased to launch the General Authority of Customs’ new visual identity, which represents a modern stage in the march of Qatari Customs, and thanks to the Qatari community for its response and support to Customs in carrying out its national tasks, and to the Authority’s partners from the public and private sectors for rational integration and coordination in a way that achieves the public interest, and to all customs officials at all state ports for their continuous efforts around the clock, which contribute to enhancing security and safety, and supporting the country’s national economy.”
During the past year, the authority had implemented several projects and programs supporting the development of customs work in a manner that serves the authority’s strategic plan and to achieve Qatar Vision 2030, most notably the launch of the “sporting events” system to register entities participating in the 2022 World Cup and speeding up their customs procedures
Apart from releasing the new platform for the Alnadeeb system for electronic customs clearance, the system’s infrastructure is being developed to keep up with the highest international standards in customs services.
It is worth noting that the new logo was created through a citizen and resident-led competition in which over 1,000 designs were submitted, and a specialized committee was formed to review the submissions and select the most appropriate logo in line with the authority’s vision, mission, and strategic objectives.