Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, and Red Sea Global (RSG) have forged partnership to develop an advanced digital program to redefine the connected visitor experience at The Red Sea.
The partnership harnesses Globant’s expertise in digital innovation to offer a seamless, immersive, and personalized journey for every visitor to The Red Sea, Red Sea Global’s top destination.
This falls in line with the objectives of Saudi Vision 2030, highlighting the kingdom’s commitment to sustainable and technologically advanced tourism.
Sultan Moraished Group Head of Technology and Corporate Excellence – Red Sea Global
“The Red Sea destination represents a bold vision for the future of tourism, one that combines luxury, technology, and sustainability in perfect harmony. With Globant as our partner, we are taking an important step toward delivering a connected experience that will serve as a benchmark not just for the region but for destinations around the world.”
The program revolves around a robust, digitally enabled ecosystem that incorporates cutting-edge technologies such as artificial intelligence, IoT, and data analytics. This connected visitor experience will provide intuitive, real-time interactions tailored to individual preferences, ensuring an enjoyable and unforgettable stay at The Red Sea’s luxury resorts, islands, and attractions.
Federico Pienovi, CBO & CEO of New Markets at Globant, stated that, “This partnership with Red Sea Global demonstrates how technology can redefine tourism by placing the visitor at the center of an ecosystem designed for convenience, personalization, and sustainability”.
The platform also seeks to become the gold standard for connected visitor experiences globally, making it available for adoption by destinations worldwide. This partnership will pioneer new benchmarks in digital engagement, transforming how travelers interact with destinations and how Online Travel Agencies work.
Located on the west coast of Saudi Arabia, The Red Sea is a pioneering, luxury tourism destination. Its first five world-class resorts – Six Senses Southern Dunes, The Red Sea, The St Regis Red Sea Resort, Nujuma, a Ritz-Carlton Reserve, Shebara and Desert Rock – are already welcoming guests.
Red Sea International Airport (RSI), the destination’s dedicated airport, is welcoming direct flights from Riyadh, Jeddah, Dammam and Dubai. A further 11 resorts are expected to open throughout 2025.
By 2030, The Red Sea will be home to 50 resorts, 8,000 hotel rooms and 1,000 residential properties across island and inland sites, as well as luxury marinas, golf courses, entertainment, F&B, and leisure facilities.
The destination is at the forefront of the global transition towards regenerative tourism – going beyond sustainability to have a regenerative impact on the environment, society, and the economy. Technology will play a crucial role in ensuring seamless visitor interactions while preserving the region’s natural beauty and cultural heritage.
“This partnership with Red Sea Global reflects our shared vision for innovation-driven growth in tourism. By leveraging Globant’s cutting-edge technology and deep industry expertise, we are redefining luxury tourism experiences enabling the region to set a global standard,” added Laura Hernandez Gonzalez, Managing Director of MENA at Globant.
