Hyundai relaunches IONIQ brand; unveils 3 new cars

After its initial success under the name, Korean automaker Hyundai is relaunching its IONIQ brand as its own new electric brand with three new electric cars to be launched in the lineup within the next four years. 

The automaker has been considering a relaunch of the IONIQ brand as it won praise from critiques for its efficiency for a hybrid (HEV), plug-in hybrid (PHEV), and all-electric (BEV) which were launched earlier under the brand.

Hyundai Motor’s executive vice president and global chief marketing officer, Wonhong Cho said that “The IONIQ brand will change the paradigm of EV customer experience. With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”

The relaunched IONIQ brand will use Hyundai’s Electric Global Modular Platform (E-GMP), which will enable “fast charging capability and plentiful driving range.”

Hyundai IONIQ 5

The first model under the IONIQ brand will be the IONIQ 5 midsize CUV that will launch in early 2021. IONIQ 5 is based on the concept EV ’45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car. IONIQ 5’s designers took inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future IONIQ models.

Hyundai IONIQ 5

1 of 7

Hyundai IONIQ 6

Hyundai plans to launch its IONIQ 6 sedan, an electric sedan “based on the company’s latest concept EV ‘Prophecy’” in 2020.

Hyundai IONIQ 6

1 of 7

Hyundai IONIQ 7

Hyundai’s third in the IONIQ lineup will be the IONIQ 7 which is expected in early 2024. Very little is known of the vehicle which is going to be “a large SUV,” according to Hyundai’s press release.

The automaker hasn’t released any specs for any of the vehicles in the IONIQ lineup. More details are expected as we get closer to the launch of the IONIQ 5 next year.