Khaleeji Bank has launched ‘Sheikha’, an AI-powered smart voice assistant, becoming the first bank in Bahrain to enable customers to conduct natural voice conversations over the phone and access banking support and information around the clock.
Customers can access the Sheikha AI service by calling at the dedicated number at any time, seven days a week, to receive banking support and assistance.
The initiative is part of the bank’s strategy to adopt artificial intelligence-driven digital solutions and smart technologies aimed at enhancing banking services and strengthening customer engagement through more advanced and interactive channels.
The Sheikha voice assistant is designed to provide customers with support and answers to enquiries at any time. It also serves as a platform for collecting customer feedback and opinions, while keeping users informed about the bank’s latest offers, campaigns, products and services.
Abdulkarim Mohamed Al Zakari Acting CEO – Khaleeji Bank
“The launch of the Sheikha smart voice assistant comes as part of Khaleeji’s ongoing commitment to developing a more advanced and flexible banking experience by adopting modern technological solutions that contribute to enhancing service efficiency and meeting clients’ changing expectations. It reinforces Khaleeji’s position as the first bank in the Kingdom of Bahrain to enable its clients to conduct natural voice conversations over the phone to obtain banking support and information around the clock. Digital innovation is one of the key pillars of Khaleeji’s strategy, as we continuously seek to provide smart services and solutions that enhance client engagement and offer them a more convenient and seamless banking experience.”
Ameera Ahmed Al Abbasi, Head of Retail Banking, stated that, “The launch of the Sheikha smart voice assistant marks an important step in enhancing our customer experience by providing an easy and accessible communication channel available around the clock, enabling clients to obtain support and information quickly and flexibly. At Khaleeji, we are keen to adopt solutions that keep pace with modern lifestyles and meet clients’ expectations for smoother and more convenient services. This service contributes to strengthening the Bank’s ability to listen to clients and better understand their needs through a smart channel that enables direct interaction and the continuous collection of feedback and opinions.”
Osama Ali Hasan, Chief Technology Officer, said that, “The Sheikha AI service has been designed to provide a flexible and interactive experience that enables clients to obtain assistance and information easily and at any time through natural voice conversations. We continue to develop the Bank’s digital infrastructure and technical services in a way that supports the delivery of practical and innovative solutions that keep pace with developments in the banking sector, while contributing to the enhancement of service efficiency and improving the user experience through smart and secure channels.”
