Kreab, a global advisor in strategic communications, has launched Kreab Saudi Arabia, establishing a fully operational office in Riyadh and the firm’s first regional office in the Middle East.
As part of this expansion, it has appointed Shurjil Syed as Managing Partner and Theodor Swedjemark as Chairman of Kreab Saudi Arabia.
Peje Emilsson, Founder and Owner, Kreab Worldwide, said that, “Saudi Arabia is undergoing one of the most ambitious transformations anywhere in the world. Establishing the Riyadh office is a clear expression of our long-term commitment to the Kingdom and confidence in Vision 2030 and beyond.”
“We look forward to contributing to the Kingdom’s exciting transformation, collaborating with government, industry, and organizations from Riyadh, the Middle East, and around the world. With Theodor and Shurjil, along with our senior advisors, we will bring the full strength of our international network to clients in Saudi Arabia and the region,” Emilsson added.
Kreab Saudi Arabia
Kreab Saudi Arabia will offer the full breadth of the company’s international portfolio, advising government entities, organizations, family conglomerates, and multinational companies operating in or entering the Saudi Arabian or Middle Eastern market. The office will leverage its global network with dedicated teams in more than 30 countries across Europe, Latin America, North America, Asia, and Africa.
The launch is a long-term strategic investment in the Kingdom, aligned with the goals of Saudi Vision 2030. Established in close coordination with the priorities of the Ministry of Investment of Saudi Arabia (MISA), it will serve as the firm’s anchor for the broader Middle East region, supporting Saudi institutions, government partners, international investors, and organizations, as per the statement.
