Logicom, a leading distributor of technology solutions and services in the Middle East and North Africa (MENA), has entered into a new distribution partnership with VAST Data, the US-based data platform company for the AI-powered world, as it continues international expansion.
Under the agreement, Logicom will help VAST Data accelerate the adoption of its high-performance Universal Data storage platform by expanding its reach with key channel partners and markets in MENA.
According to Future Market Insights, the data storage market in the Middle East and Africa (MEA) is expected to grow at a CAGR of 14.3 percent over the next three years, with projected market size of $8.43 billion by 2025. The distribution agreement aims to leverage the region’s growth potential by utilizing Logicom’s extensive experience and highly sought-after network to support VAST Data’s aggressive international expansion.
VAST Data collaborates with a number of significant companies in the enterprise ecosystem to provide a high-performance data platform. VAST’s disaggregated and shared everything architecture allows customers to scale, compute and storage resources independently. VAST Data’s Universal Storage ships as a production-ready, integrated appliance.
“Our more than 20 years’ presence in the Middle East and our recent expansion in Africa demonstrate the company’s growth and success over the years. VAST Data appointing Logicom as its distributor in the region is proof of the value and commitment to a common successful future for both organizations. We are delighted to work with VAST Data and welcome this new opportunity to provide our channel partners with state-of-the-art technology offerings, by helping our partners to differentiate and evolve from their competition.”
Channel customers can purchase Universal Storage through Gemini, VAST Data’s storage business model that redefines the storage buying experience. Gemini is a software offering, delivered to customers as a simple managed service on pre-defined hardware. It provides the flexibility for customers to refresh hardware on their timetable without the need to repurchase software, enabling customers to license as little as 100TB and scale as needed.
“We look forward to working with Logicom in the MEA market, operating from our regional office in Dubai with aggressive expansion plans throughout 2022. This agreement with Logicom underpins our 100 percent channel-driven strategy which will be critical in successfully attracting an even larger number of trusted channel partners in the UAE, KSA, Qatar and the rest of the region as they introduce Universal Storage to their customers,” said Mr. Haider Aziz, Regional Director, Middle East and Africa at VAST Data.
“The value we can offer to our partnership with VAST Data will range from financial support to the channel, partners reach, as well as partner recruitment, enablement, development & support. Our established business model and in-country presence throughout the MEA guarantee to deliver to our channel the best technology available in the market today,” added Mr. Rafailovits.