The Kingdom of Oman has strengthened its efforts to regulate the e-commerce sector with ongoing updates to the ‘Ma’roof Oman’ platform, reflecting growing adoption among merchants and heightened consumer engagement.
As of February 2026, the platform has registered 340 licensed online stores, with 670 pending registration requests, demonstrating its expanding role in enhancing transparency, trust, and safe digital transactions across the Sultanate.
Developed by the Ministry of Commerce, Industry, and Investment Promotion, the platform serves both sellers and buyers. It enables merchants to document their licenses, prove compliance, and reach wider audiences, while allowing consumers to verify official store authentication, access accurate information, and make informed purchase decisions.
The Ma’roof Oman platform is particularly critical during peak shopping periods such as Ramadan and Eid, when online activity surges.
The Ministry has emphasized the importance of verifying store authentication before completing transactions, reinforcing a culture of safe and responsible shopping.
Azza bint Ibrahim al Kindi Director Commercial Affairs and E-Commerce Department
“The Ma’roof Oman platform represents a strategic step in regulating e-commerce in the Sultanate. It helps establish a culture of safe and responsible shopping by enabling consumers to verify the documentation of electronic stores before completing purchases, while enhancing the credibility of merchants committed to applicable regulations. The Ministry is dedicated to providing a reliable and stimulating digital environment that allows merchants to demonstrate their legitimacy and strengthen their competitive presence and empowers consumers to make smart and secure purchasing decisions, especially during periods of heightened e-commerce activity.”
Through integrated awareness campaigns, the Ministry continues to encourage both consumers and online store owners to engage with the platform, ensuring its role as a key driver of digital economy growth and safe, reliable e-commerce aligned with Oman’s national development objectives.
