Mastercard expands its business intelligence platform into MEA region

By Shilpa Annie Joseph, Official Reporter
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The American multinational financial services corporation Mastercard has expanded its new interactive business intelligence platform Mastercard Market Trends in the Middle East and Africa (MEA) region.

According to the statement, the new platform offers a comprehensive view of payments insights, competitive intelligence, and industry trends for banks and financial institutions across the world and now within the Middle East and Africa.

Further, the platform allows to compare over 300 cards from five key markets as well as obtain access to market reports, analysis of global and regional leading fintechs, and thought leadership on key payment industry and technology trends including Open Banking and Blockchain.

Mr. Dimitrios Dosis, President, Eastern Europe, Middle East, and Africa, Mastercard said that, “Access to relevant insights, data, and analytics to inform smart decisions is critical to business success. Mastercard Market Trends offers a one-stop-shop for financial institutions to access key information, which will allow for better decision-making and results.”

“The platform brings together the latest market, industry, and consumer insights, enabling financial institutions to really understand their customers and confidently embrace the constant evolution in how people shop and pay,” Mr. Dosis further added.

Mastercard Market Trends comprises five key features:

  • Market Assessment: Easy-to-access reports providing insights into socio-economic, payment, and digital KPI data curated at the local level by Mastercard teams with five key MEA markets (Egypt, Nigeria, Saudi Arabia, South Africa, and the UAE) analyzed in detail.
  • Card Comparison: Filtering and benchmarking features of card products issued by different schemes and issuers to help users understand the current MEA competitive landscape.
  • Consumer Research: Access to research studies commissioned by Mastercard globally and regionally to provide insight across a wide range of topics.
  • New Payment Experience: Analysis of major regional and global Fintechs and best practices to help inform strategies in a constantly evolving payments landscape.
  • Industry Insight: Access to our repository of videos, studies, and global thought leadership on technology trends that are shaping the industry.

This platform is the latest offering from Mastercard Data & Services and is available now for issuers and acquirers across the Middle East and Africa by accessing the Mastercard Market Trends website, as per the statement.

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