Merit Incentives launches SaaS platform for enterprises

By Arya M Nair, Official Reporter
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Gift cards
Representational Image

Dubai-based Merit Incentives, a global, technology-first company providing leading customer loyalty and employee engagement solutions, has launched, a Software as a Service (SaaS) platform, aimed at enabling brands and retailers to design, create, process and distribute their own branded digital gift cards to their customers.

Additionally, the company entered into a regional partnership with talabat, the region’s leading local tech platform, to provide customers with digital gift card solutions that can be redeemed on any talabat offerings. Built as a complete 360 solution providing a fully automated and seamless online access, supports both brick and mortar, and online stores ranging from small and medium-sized local businesses to global brands.

Favored for its hassle-free approach, free from the cost of set-up, that only takes a matter of minutes, users can also offer gift cards in multiple currencies and get paid upon sale, with a scalable “pay-as-you-go” model. It also comes with a full range of analytical tools to ensure full visibility of consumer behavior and enable companies to plan their customer gifting strategies accordingly.

Julie Barbier-Leblan
Julie Barbier-Leblan
CEO – Merit Incentives

“We have a proven track record of building powerful next-generation solutions for enterprise clients and multinational companies. Our vision was to give access to the most advanced technology to any business undepending their geographical location, size, number of brands or even budget. Merit Incentives, as the leading GiftTech startup in the MENA region, is instrumental to accompany merchants getting in touch with their consumers and their loved ones, making gifting easier and accessible globally”

On average, 60 percent of shoppers using digital gift cards spend more than the face value on their card, boosting the overall sales as a result. With its own network of 5,000 partner brands across 100+ countries, including +800 retailers and merchants in the GCC alone, Merit Incentives delivers on its promise of ‘thinking globally, acting locally’.

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