Loyyal, the enterprise SaaS platform focused on loyalty and payments, has launched GiftOS Point, an Artificial Intelligence-powered and blockchain-secured digital gift card platform designed for retailers, malls, D2C brands, enterprises and ecommerce ecosystems worldwide.
The company said GiftOS Point enables businesses to launch and scale digital, physical and phygital gift card programs with enterprise-grade security, intelligent automation, multilingual and multi-currency support, and global distribution capabilities.
According to Loyyal, GiftOS Point is among the first enterprise platforms in the industry to combine AI-driven intelligence with blockchain-backed infrastructure for gift card issuance, management and distribution.
Built as an alternative to traditional closed-loop gift card systems, the platform is designed to transform gift cards into programmable digital assets aimed at supporting customer acquisition, revenue growth, loyalty engagement and ecosystem commerce.
The platform uses blockchain technology to deliver secure and transparent transaction records, real-time traceability, fraud prevention and interoperable ecosystem capabilities. Loyyal said AI has been integrated into the platform to optimize fraud monitoring, campaign performance, breakage analytics, personalized gifting recommendations and lifecycle management.
Ashish Kumar Singh, CEO of Loyyal, said that, “With GiftOS Point, we are transforming gift cards from static prepaid instruments into intelligent, programmable digital assets. Businesses today need more than just a voucher system, they need a scalable commerce and customer engagement platform capable of driving revenue, customer acquisition, and global digital distribution.”
GiftOS Point supports digital, physical, phygital and NFT-based gift cards, as well as multi-brand and mall-wide gift card ecosystems. The platform also offers API integrations with POS systems, ecommerce platforms, wallets and loyalty programs, along with corporate and bulk gift card issuance capabilities and global gifting across online and offline channels.
Loyyal said businesses using GiftOS Point will gain access to the company’s expanding global network of airlines, hotels, retail groups, loyalty programs and commerce partners. The company added that this will support marketplace distribution, secondary sales opportunities and wider consumer reach for issued gift cards. GiftOS Point is now available globally for retailers, malls, enterprises, loyalty programs and ecosystem operators.
