My Emirates Pass returns in 2021 to strengthen tourism sector

By Rahul Vaimal, Associate Editor
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Emirates Airline
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The UAE-flag carrier Emirates is relaunching its signature My Emirates Pass which gives exclusive offers to turn the passenger’s boarding pass into a membership card that gives customers deals and discounts in over 450 restaurants, leisure destinations and retail outlets across UAE.

The pass has been extended this year giving all Emirates customers flying to and through Dubai from January 1 until September 30, 2021, the benefit to avail offers by presenting their Emirates boarding pass and a valid form of identification at participating outlets.

With ‘My Emirates Pass’ the travelers can enjoy various offers in the UAE including up to 50 percent off in over 300 restaurants and in over 35 spas in hotels across the country. The boarding pass also grants discounts at many tourist attractions like Atlantis Aquaventure and the Top Burj Khalifa.

Emirates has also given flexible ticket booking options for passengers who purchase tickets for traveling on or before June 30, 2021. Customers also hold the option to change their travel dates or extend the ticket validity for up to two years.

Last year, Emirates confirmed that it will provide multi-risk travel insurance and COVID-19 cover on all tickets purchased on or from 1 December 2020, up until 31 January 2021. Besides this, the carrier is now giving offers such as provisions for personal accidents during travel, winter sports cover, loss of personal belongings, and trip disruptions due to unexpected air space closure, travel recommendations or advisories.

The airline has also implemented a set of safety measures for its customers and employees on the ground and in the air, including the distribution of complimentary hygiene kits containing masks, gloves, hand sanitizer and antibacterial wipes.