New York Fashion Week stays stylish amid COVID-19

By Rahul Vaimal, Associate Editor
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New York Fashion Week
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The New York Fashion Week 2020 (NYFW) held during the time of pandemic came to an end with masks, social distancing and voting being the major theme of the four-day parade show.

The most anticipated fashion week concluded with the American fashion designer Christian Siriano’s Sarah Jessica Parker inspired collection streamed online from his home.

The global fashion brand founder Rebecca Minkoff collaborated with US hardware store Lowe’s to showcase her see-now-buy-now collection digitally incorporated with masks.

Minkoff says that by incorporating masks in her NYWK collection she could showcase a glimpse of the masks they are going to launch.

The global brand will also be launching its T-shirt range supporting US citizens to vote ahead of the presidential election. A part of the earnings will be given to VoteRunLead, an organization that aids people to vote and trains women to run for office.

Minkoff’s collection was made before the pandemic restrictions, “the pandemic hit and right away I knew I had till about May to decide what we wanted to do,” she said.

Minkoff also added that even if people are not going out much they still want fashion and their brand witnessed a remarkable hike in sales in the last few days and their business was up by over 7 percent compared to last year.

Siriano featured a simple black dress with “Vote” printed all over it and other accessories including hats, gloves and face masks.

Unlike the glamorous and glitzy in-person shows that is the norm of the industry, most designers exhibited their collection to the fashion community through various digital  formats including live streams, videos, books and other virtual activations. The American fashion designers Tom Ford and Bradon Maxwell revealed their look books to launch their new lines. Moreover, the usually 6 dayS show was cut down to 4 days this year.

Parallelly, the London Fashion Week began on 17th this month and will end on 22nd.