Oman’s National Finance rolls out ‘Absher’ campaign reflecting its brand value

By Amirtha P S, Desk Reporter
  • Follow author on
Representational Image

The largest finance company in Oman, National Finance has launched a new expression campaign ‘Absher’, reflecting the finance process and service is fast, easy and flexible.

Absher, an Arabic term, which can be defined as ‘Consider it Done’, reflects National Finance’s brand values, and intends to encourage the new generation, especially young millennials and SME owners, to achieve success whilst making the right financial choices in their life.

The new campaign aligns with the brand’s philosophy of ease, convenience and accessibility, by being ‘Partners in Progress’ of individuals and companies by helping them to take major decisions to attain their goals.

Ali Al Mani
Ali Al Mani
GM – Business 
National Finance

“At National Finance, we constantly strive to bring new experiences and focus on ease of accessibility. Individuals and businesses often need financing support or deposit options in order to progress towards their next goal. In line with the same, the Absher campaign stays true to our vision of being the preferred provider of personal and business financial services in the Sultanate of Oman.”

The National Finance is continuously working to develop its channels to link with the customers and improve their engagement in light of the increasing role of digital platforms in reaching out to customers.

Established in 1987, National Finance has built its position as the market leader across the Sultanate by offering a wide range of products targeting both individual customers and Small and Medium Enterprises (SMEs). The company was recently awarded the Best Performing Company in Large Capital category at the coveted Alam Al-lktisaad (AIWA) awards.

Also Read: Oman’s OETC issues $600mn worth international bonds