Oman’s OIFC & Simpa Marketing Research unite to improve customer services

By Shilpa Annie Joseph, Official Reporter
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Oman-based leading Investment and Services firm Oman Investment & Finance Company (OIFC), also know as Khedmah, has signed an agreement with the region’s first premier full-service marketing research agency Simpa Marketing Research to provide enhanced services to its customers.

Under the agreement, a survey will be undertaken to determine the most recent market trends and consumer ambitions. Furthermore, the survey will assess client satisfaction with Khedmah’s services.

Simpa will also conduct surveys aimed at different sectors of Khedmah’s customers to assess their satisfaction with services such as electricity, water, and telecommunications bill payment, as well as phone recharge, power prepaid meters, and other services.

Further, it will conduct questionnaires and interviews to assess client experiences and highlight their goals. Finally, it will submit to OIFC a thorough and detailed report on the findings and recommendations.

Mohammed bin Nasser Al Jabri
Mohammed bin Nasser Al Jabri
Customer Experience Manager

“As part of its customer-centric approach, Khedmah constantly aspires to improve customer satisfaction and enrich their experience by enhancing the efficiency and quality of its services and operations. Therefore, OIFC collaborates with experts in order to develop its offerings and acquire knowledge of consumers’ needs. Our agreement with Simpa is aimed at enhancing our communication with customers and elevate their experiences by making it safe, seamless, and swift. We endeavor to provide a unique experience for the beneficiaries that live up to their expectations. By doing so, we shall continue our journey toward excellence and innovation.”

According to the company, OIFC’s efforts are focused on meeting clients’ evolving needs by offering them efficient and convenient services. The Khedmah mobile app, with its user-friendly and digital solutions, is a testament to the company’s vision and goals.

“During the past period, the number of Khedmah users witnessed a noticeable rise due to the increased societal awareness about the application’s various effective and beneficial services. Ease of use, flexibility, along with paying all bills at the push of a button via a mobile phone, were paramount factors for the growing demand,” as per the company statement.

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