The Qatar National Tourism Council (QNTC) has launched Visit Qatar mobile app, the first-of-its-kind platform that uses innovative, cloud-based Adobe Experience Manager to provide a rich and data-driven, curated experience for users.
In line with the wider digital transformation strategy of Qatar, the app is designed to be a user-centric digital travel companion through which visitors can discover the cultural heritage sites, outdoor sports activities, diverse culinary scene and unique attractions of the country.
The app gives 360-degree and panoramic views of iconic sites and landmarks in country, personalized recommendations of nearby attractions and points of interest. Other helpful functions include the feature to shortlist top locations by putting it in ‘favorite’, plot and plan stay with a mapping assistant, and discover personalized recommendations based on user preferences.
“Qatar is a country of hidden gems and one that is on a mission to become a leading destination for both local and international travelers. The launch of the Visit Qatar mobile app is a core part of our strategy to modernize our digital marketing and deliver a superior visitor experience. With Adobe Experience Manager as a Cloud Service, we’re now able to provide more targeted, timely, and personalized experiences to travelers. In phase two of the development, the mobile app will offer even more 360 experiences and include a festival & events calendar.”
The QNTC has invested in Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud, t boost its transformation and become one of the first companies in the country to adopt the cloud-based ecosystem and further to secure Qatar’s position in the world as a must-visit destination.