Rewa has launched its digital rent payment and rewards app across the UAE, giving tenants a simpler, more flexible way to pay rent while finally earning meaningful rewards and added value from their largest recurring monthly expense.
The launch follows the successful close of Rewa’s seed funding round, backed by Qatar Development Bank, Plug and Play, Neocity Invest, Startup Wise Guys, Second Century Ventures (REACH MENA), and senior executives from leading GCC real estate firms. Terms were not disclosed.
In a country where most residents rent, rent payments are still largely made through cheques and manual processes. Rewa offers a modern alternative that works within existing rental structures, without changing how rent operates. Tenants can pay by card or bank transfer and automatically earn rewards on every on-time rent payment.
Available on iOS and Android, the Rewa app allows tenants to earn Rewa Points redeemable with over 150 global and local partners across travel, retail, groceries, dining, and lifestyle. Points can also be used toward future rent, utilities, or long-term housing goals with select UAE developers. The result is simple: the same rent, with added value.
For landlords and property managers, Rewa simplifies collections through automated tracking, digital receipts, and workflows aligned with UAE rental frameworks, including DLD/Ejari-compliant processes and cheque-like safeguards. This reduces manual follow-ups, improves rent payment reliability, and creates a more predictable collections cycle without operational disruption.
Rewa Alliance, the company’s landlord onboarding platform, is now open to UAE landlords and property managers. Setup takes minutes, requires no fees, and has already attracted boutique landlords, mid-sized portfolios, and institutional operators.
Ramzi Mneimneh Founder – Rewa
“rent payment is often the largest recurring expense in people’s lives, yet tenants in Dubai have historically received nothing in return, and still pay rent through cheques. We’ve applied proven loyalty models from the airline and hotel industries to rent, creating a system that rewards tenants while improving cash flow and efficiency for landlords.”
Najib Khanafer, Co-Founder and CEO of Rewa, stated that, “This is the Middle East’s answer to what Bilt Rewards has accomplished in the US. Our private beta proved the demand for online rent payments and collection. Now we’re scaling nationwide and broadening the rewards network. Rent should work harder for tenants and smarter for landlords.”
The new funding will support expansion across Dubai, with plans to scale throughout the UAE and into the wider GCC. Rewa has participated in the Dubai Land Department’s Real Estate Evolution Space (REES) program and operates in line with UAE consumer protection and financial regulations. The application is available for download, and landlords can apply to join the Rewa Alliance through the company’s platform.
