Samra, a Dubai-based luxury jewelry brand, has partnered with the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME) to launch House of Samra: Emirati Talent Showcase, supporting local jewelry designers.
The program, developed under the umbrella of the Dubai Department of Economy and Tourism (DET), is designed to provide emerging Emirati designers with direct access to retail platforms and commercial opportunities.
It reflects a broader effort to strengthen the UAE’s creative economy by enabling local talent to transition from concept to market-ready brands.
By offering a structured platform, the initiative aims to bridge the gap between design innovation and business scalability. It focuses on equipping designers with visibility, customer access, and industry exposure, key elements required to compete in both regional and international markets.
As part of the initiative, selected designers will showcase their collections across House of Samra’s flagship retail locations in Dubai, including Dubai Mall, Mall of the Emirates, Dubai Hills Mall, and Dubai Festival City Mall.
These destinations provide exposure to a diverse and affluent customer base, offering designers a strong platform to position their brands within the luxury retail segment.
By integrating Emirati talent into its retail ecosystem, the brand enables designers to gain credibility and market traction within established commercial environments.
Katia Samra Creative Director House of Samra
“Supporting local talent is not a gesture; it is a responsibility. Through this initiative, Samra is proud to open its doors to Emirati jewelry designers and celebrate their creativity. The showcase offers a platform where craftsmanship meets opportunity, allowing designers to present their work to a wider audience.”
The collaboration with Dubai SME brings institutional backing and aligns with ongoing efforts to empower SMEs across Dubai.
