Saudi Arabia’s Seera opts Amadeus as tech partner to implement NDC

By Shilpa Annie Joseph, Official Reporter
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Saudi Arabia
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Middle East’s leading travel and tourism service provider, Seera Group has expanded its long-standing relationship with the Spain-based travel technology firm Amadeus to adopt NDC (New Distribution Capability).

Headquartered in Saudi Arabia, Seera Group will join Amadeus’ NDC [X] program and utilize the NDC-enabled Travel API solution to provide its customers with more airline products. It will enable the selling of new fares and services to customers that are only available via NDC.

Seera Group’s travel brands will be able to distinguish their offerings by incorporating NDC into their workflows, both online and offline, by providing more specific options, better fares, and availability, and post-booking servicing capabilities.

Tarique Khatri
Tarique Khatri
EVP – Seera Group

“Amadeus has been a long-term technology partner of Seera. We have been working together successfully to drive innovation in the region and provide our customers access to new, dynamic airline content that includes more tailored services. Amadeus has always been at the forefront of cutting-edge technology for our industry, and working together to implement NDC was a natural extension of this partnership. We are confident that NDC will help us personalize our offer, open up new opportunities to upsell, and really elevate our customer experience.”

Bernhard Steffens, Senior Vice President of Business Travel Agencies in Europe, Middle East, and Africa said, “For a brand like Seera Group that focuses on customer centricity, the adoption of NDC makes perfect sense. It will help add tremendous value to its travelers, and cement Seera’s place at the forefront of travel innovation in the Middle East. With NDC taking off in the industry, Seera Group understood it was the opportune time to partner with us to be fully NDC ready, marking an important milestone in their NDC journey.”

Seera Group will continue to have access to traditional technologies such as EDIFACT in addition to new airline content and fares through NDC connectivity. NDC is a key component of the Amadeus Travel Platform, which puts together travel content from a variety of outlets in one location, making it simple for travel agencies to search and compare deals.

Related: Seera Group joins Klook to support digital transformation of Saudi tourism