Saudi’s TDF join forces with Seera Group to develop 1st sustainable tourism project in Al Baha region

By Shilpa Annie Joseph, Desk Reporter
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Al Baha Region
Representational Image

Saudi Arabia’s Tourism Development Fund (TDF) has entered into a financing agreement with the leading travel services firm Seera Group to build and operate the Raghadan Tourist Resort, the first sustainable tourism project in the Al Baha region.

According to the statement, the Raghadan Tourist Resort project marks the beginning of a new era in Al Baha’s history and will provide a significant boost to the region’s tourism. Al Baha region is one of the main investment destinations identified under Saudi Arabia’s National Tourism Strategy.

This project represents the strong integration between government sectors to promote tourism investments in Saudi Arabia. Further, it strengthens the relationship between TDF and Seera Group to transform the Al Baha region into one of the leading tourist destinations in the Kingdom.

Majed Al Nefaie
Majed Al Nefaie
CEO – Seera Group

“Developing tourist destinations based on unique experiences will be an important priority for the Saudi tourism sector over the coming years. We believe that this project will make Al Baha an attractive destination for holidays, recreational activities, meetings, exhibitions, and conferences. Additionally, we hope it will be a catalyst for further tourism projects and investments in the region that contribute to Saudi Arabia’s economic growth and the creation of more sustainable jobs in the Kingdom.”

As part of the cooperation, Seera Group will establish a world-class sustainable tourism development spanning 50,000 square meters, which intends to ensure the Al Baha region’s social, environmental, and economic sustainability.

The destination will comprise a luxury hotel resort with 200 guest rooms and family suites, a multi-purpose hall, outdoor spaces, and a number of shops, restaurants, and cafes. There will also be a children’s activity center, theatre, traditional market, and a modern shopping center with international brands.

Furthermore, Seera Group’s involvement in the project highlights the company’s long history of pioneering tourism facilities and emphasizes the need for public-private collaboration to create sustainable tourism projects and drive economic growth in Saudi Arabia.

Related: Dubai tourism continues to thrive with new campaign ideas amid the pandemic

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