Smartphone brand POCO unveils its flagship devices in UAE with best-in-class chipsets

By Arya M Nair, Official Reporter
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POCO F4 & POCO X4 GT launch in UAE

POCO, a popular smartphone technology brand, has held the global launch of POCO F4 and POCO X4 GT in the UAE, showcasing their latest devices with best-in-class chipsets that deliver powerful performance while remaining budget-friendly.


POCO F4 offers all the strength of a flagship smartphone plus efficient power consumption. Powered by the Snapdragon 870 flagship processor, POCO F4 brings the brand’s highest frequency prime core to date.

Display & Speakers

POCO F4 is the thinnest model to date in the POCO lineup. The device boasts a 6.67″ E4 AMOLED screen and an ultra-tiny 2.76mm DotDisplay, one of the smallest in the industry. The flagship-level display features a 120Hz refresh rate and a 360Hz touch sampling rate for lower response latency.

With a screen peak brightness of 1,300 nits, POCO F4 ensures every moment is displayed at its ideal value for detail and contrast. Dual speakers, verified with Dolby Atmos, add to the immersive experience by delivering dynamic and crystal-clear sound. Its immersive user experience and high-performance functionality make it the most cost-effective device in terms of offering across-the-board strength in the flagship segment.


Its triple rear camera setup features the first-ever addition of optical image stabilization (OIS) on the device’s 64MP main camera. This delivers clear and sharp photos even in low light, for near-perfect digital replicas of the moments that are captured. Accompanying the 64MP main camera is an 8MP ultra-wide camera and a 2MP macro camera. Together, this triple array captures even the finest details. POCO F4’s 4K-equipped camera setup comes with Panoramic Selfie Mode, Night Mode, AI Skyscaping 4.0 and AI Erase 2.0.


POCO F4 comes with a 4,500mAh (typ) battery and a 67W turbocharging, taking only 38 minutes to fully charge. The device utilizes Middle Middle Tab (MMT) technology, a method of fast charging that circuits electric currents into two split directions for improved charging speed and stability, sustaining the highest level of performance over long periods of time.

POCO F4 comes in three stunning colors, Night Black, Moonlight Silver and Nebula Green. Available in one variant, 8GB+256GB, starting from $408.11 (AED 1,499) from official eCommerce channels, Noon and Amazon.

Angus Ng
Angus Ng
Head – Product Marketing
POCO Global

“POCO’s flagship products have always required best-in-class performance on all fronts, and as we present POCO F4 and POCO X4 GT, we’re confident that we’ve achieved just that. We are excited to venture forward with the Snapdragon 870 and MediaTek Dimensity 8100 chipsets. Meeting the highest standards for top-quality entertainment while maintaining competitive affordability, is the approach that embodies the POCO experience.”


POCO X4 GT is an affordable performance speedster optimized for efficient and smooth performance in all aspects of gaming and entertainment. POCO X4 GT is equipped with the MediaTek Dimensity 8100 chipset, giving users best-in-class power efficiency while reaching new heights in processor performance.


POCO X4 GT is featured with an innovative 20.5:9 LCD display ratio, making the device comfortable to grip and easy to hold. Offer one of the best LCDs on the market, it comes with POCO’s first LCD True Display. The display color temperature adjustment is contingent upon external environmental light conditions, allowing comfortable viewing.

To provide a comfortable viewing experience, POCO X4 GT enables hardware-level harmful blue light reduction by up to 30 percent. POCO X4 GT brings one billion colors and supports DCI-P3 wide color gamut for sharper contrast and richer detail on-screen.


POCO X4 GT charges its 5,080mAh (typ) high-density battery quickly and safely with 67W turbocharging, powering up to 100 percent charge in just 46 minutes.


POCO X4 GT doubles as a 4K camera with convenient and cool features that help users reach their creative potential. Featuring a 64MP main camera, an 8MP ultra-wide camera, and a 2MP macro camera, to capture every detail, near or far. And for high-quality selfies, the 16MP front camera has users well-covered.

POCO X4 GT will be available in three colors, Silver, Black and Blue. This model will have two variants, 8GB+128GB and 8GB+256GB, with prices starting from $340.05 (AED 1,249).

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