Soudah Development, Saudi Arabia’s Public Investment Fund (PIF)-owned company, has signed a strategic agreement with WSP, a global leader in professional services, to develop the regional planning framework for the remaining areas of the Soudah Peaks project.
The partnership will leverage WSP’s engineering, advisory, and science-based expertise to create a comprehensive policy instrument aimed at guiding sustainable development across Soudah and parts of Rijal Almaa.
In 2023, the master plan for the six main zones of Soudah Peaks was announced, and the detailed master plan for those zones was successfully completed. This new agreement with WSP is perfectly placed to establish the framework for the planning and development of the remaining areas and components of the project.
Soudah Development and WSP align framework with Saudi Vision 2030
The framework will serve as the principal reference for all future development in the sub-region, ensuring full alignment with the regional strategy and advancing the national objectives of Saudi Vision 2030.
Covering the Soudah Peaks project areas, it will establish a comprehensive structure plan that defines land use, development controls, governance mechanisms, and permitting processes. This framework will ensure that projects across the wider region are cohesive, environmentally responsible, and consistent with Soudah Development’s long-term vision, while complementing other local and regional initiatives.
Environmental sustainability is central to the project. The framework places strong emphasis on preserving Soudah’s distinctive mountain landscapes, biodiversity, and cultural identity, reinforcing Soudah Development’s commitment to creating a world-class luxury mountain destination that integrates sustainable development with the protection of nature and heritage. Every aspect of future growth will reflect a balanced approach that unites nature, community, and hospitality.
Through its collaboration with WSP, Soudah Development will apply the global best practices in urban planning and sustainability to deliver a framework that seamlessly integrates nature, culture, and luxury hospitality, contributing to the region’s socio-economic growth while safeguarding its natural and cultural legacy.
