SRMG Media Solutions (SMS), and Phi, a leading out-of-home (OOH) media network and a subsidiary of Naif Alrajhi Investment, have partnered to expand Phi’s reach into countries where SRMG Media Solutions has a robust presence.
The partnership will also provide SMS’s advertising clients with exclusive access to Phi’s premium and expansive OOH inventory. Through this collaboration, SMS is set to transform the advertising landscape in the MENA region and beyond.
As a next-gen, data-driven media solutions company, SMS provides innovative, results-focused advertising strategies. Leveraging proprietary first-party data, the latest AdTech solutions and AI-driven audience segmentation, SMS creates personalized, results-oriented campaigns that drive growth, innovation, and profitability.
SMS manages a distinguished media portfolio, including Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia, and thmanyah.
With a vast global reach of over 170 million users, SMS provides engaging content across a wide range of platforms such as digital and social media, websites, apps, newsletters, TV, audio channels, podcasts, print, and experiential IPs.
Ziad Moussa Managing Director – SMS
“SRMG’s established presence in over 30 countries positions us uniquely to drive significant growth for Phi. This partnership is a win-win for both parties. It allows us to introduce Phi’s innovative OOH solutions to a global audience, particularly those seeking to tap into the rapidly growing markets within the MENA region. As advertisers look to expand their reach, this Partnership offers them unparalleled opportunities to engage with one of the most dynamic and high-potential regions in the world.”
Phi, established in 2019, has established itself as a key player in the Middle East’s OOH media landscape by delivering cutting-edge outdoor advertising solutions ranging from traditional billboards to modern digital screens, catering to the unique needs of its clients.
It operates in over 350 high-traffic locations across the UAE, KSA, Egypt, and Morocco with a vast network of extra-large hoardings, bridges, digital displays, and Unipoles. Phi’s strategic placements ensure maximum visibility and brand exposure, making it a leader in the OOH sector.
This collaboration enables SMS to offer global brands access to Phi’s extensive OOH assets, further strengthening their portfolio of digital and social platforms, TV, audio, print, and experiential media. It provides advertisers with a unique opportunity to engage with audiences in Saudi Arabia and beyond through a blend of traditional and modern advertising formats.
Maher Boulos, CEO of Phi, added that, “Our partnership with SMS gives us the opportunity to offer advertisers direct access to the growing OOH market in Saudi Arabia and the wider region. This Partnership allows us to deliver more impactful and dynamic advertising solutions to our clients.”
