Saudi Arabia’s digital enabler, stc Group has announced record-breaking growth in digital and communication service usage at the two holy mosques during the mid-Ramadan peak.
Network indicators reveal a 21 percent increase in data traffic at the Grand Mosque in Makkah and a 40 percent surge at the Prophet’s Mosque in Madinah, with 5G technology carrying nearly half of all internet traffic in both locations.
To meet the growing demand, the group upgraded more than 600 towers in Makkah and 470 in Madinah, enhancing operational efficiency for millions of worshippers and achieving a 10 percent increase in international roaming customers.
Leveraging its cutting-edge digital infrastructure, stc ensured high-speed connectivity and network reliability around the holy mosques, facilitating uninterrupted access to digital services. This move reflects the company’s commitment to providing a smooth, connected experience for worshippers during the most important religious events of the year.
stc Group’s Ongoing Commitment
The initiative is part of stc’s broader strategy to support the digital needs of pilgrims. As the Kingdom’s digital landscape evolves, stc continues to ensure that its network can handle the ever-growing demand for connectivity during peak seasons, such as Ramadan and Hajj.
Phase 2 of ‘New Calling’ Initiative
Recently, stc Group launched phase two of its groundbreaking ‘New Calling’ initiative in Riyadh, introducing a pilot service that offers real-time Arabic-English translation during voice calls.
The new service leverages an advanced ‘New Calling’ network powered by comprehensive Large Language Models (LLMs), enabling users to speak naturally in their preferred language while receiving high-accuracy, context-aware translations of the recipient’s responses.
