Swiss airline EasyJet picks dnata to manage its inflight retail services

By Amirtha P S, Desk Reporter
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One of the world’s leading air services providers, the Dubai National Air Transport Association (dnata), has been picked to manage EasyJet, a Switzerland-based low-cost airline, inflight retail services across the airline’s extensive network.

As part of the partnership, dnata will deliver a tailor-made onboard retail program and innovative solutions for the airline, supporting it to further enhance its retail range onboard and customer satisfaction.

The agreement will see dnata offer EasyJet with a comprehensive suite of services covering retail strategy, product development and selection across food, beverage and duty-free, procurement, marketing, cabin crew engagement and financial management. 

dnata will work closely with EasyJet and leading technology providers to deliver a modern, technology-led program, with the airline’s customers front and center. dnata has also been appointed to provide end-to-end logistics and last-mile services to EasyJet across the UK and Italy, covering 11 stations.

Robin Padgett
Robin Padgett
Divisional SVP
Catering & Retail

“We’re immensely proud to become the inflight retail partner of choice for EasyJet across its European network. We will work closely with the airline’s teams to bring a modern, digital-led retail experience to EasyJet’s customers, putting products people love on board and delivering value for passengers and the company. We know EasyJet is a leader in its segment and we’re excited to lift the success of their retail program even further, leveraging our experience and insights across inflight and on-ground retailing, gathered across our global markets.”

Mr. Simon Cox, Director of In-Flight Retail for EasyJet commented, “We are delighted to be working with dnata on an opportunity to transform our inflight retail service and we are confident they are the right partners to support us in realizing our ambitions to deliver an industry-leading, innovative onboard retail experience for our customers across Europe.”

In 2020, dnata launched its dedicated inflight retail hub. Headquartered in the UK, the specialist retail unit offers airline customers a comprehensive suite of ‘off-the-shelf’ services from product development, digitalized sales channels and technological solutions to cabin crew engagement, product design and accounting. dnata’s existing inflight retail customer base spans leading airlines from all over the world.

dnata also has En Route International in its list of brands. En Route International is an award-winning product development, creative design and supply-chain operation, providing high-street retail food product solutions to airlines globally.

The catering and retail division of dnata is one of the world’s leading inflight hospitality providers. Before the pandemic, the company’s 12,000 dedicated employees produced some 90 million meals annually, serving full service, low-cost and VIP carriers from more than 60 locations.

Related: dnata’s marhaba expands global footprint with new lounge in Zurich Airport