Tealium, a leading intelligent real-time data streaming platform, has collaborated with Amazon Web Services (AWS), to showcase integrated capabilities at GITEX Global 2025, held at the Dubai World Trade Centre.
Both companies continue to work together following their global multi-year Strategic Collaboration Agreement last year, to help enterprises across the Middle East harness AI with trusted, real-time customer data.
Tealium and AWS hosted a signing ceremony at GITEX 2025 to strengthen their collaboration on localized data capabilities, reinforcing their joint commitment to advancing secure, compliant, and high-performance data solutions tailored for enterprises across the Middle East.
With Tealium’s platform running on AWS data centers in the UAE, customers benefit from improved latency, stronger compliance with local regulations, and the assurance that sensitive data remains within national borders.
By leveraging AWS’s secure and scalable cloud infrastructure, Tealium enables MEA enterprises to enhance AI-driven data collection, management, and activation with speed and precision. This foundation allows brands to unify first-party data, build predictive models, and deliver personalized, compliant customer experiences through the Customer Data Hub on AWS, eliminating time-consuming data wrangling.
Tealium’s platform drives intelligence across the customer journey, empowering organizations to harness AI responsibly. According to Tealium research, 81 percent of Customer Data Platform (CDP) users gain a competitive edge in AI initiatives, underscoring the value of a unified, privacy-first data foundation.
Jeff Lunsford CEO – Tealium
“In the UAE, AI adoption is scaling at a remarkable pace to become one of the world’s leading digital economies, fueled by visionary initiatives such as its National AI Strategy 2031. At GITEX, we are showcasing how enterprises can move beyond experimentation and achieve measurable impact with dazzling experiences powered by real-time, privacy-compliant customer data. Together with AWS, Tealium is investing in the Middle East and Africa region to help organizations gain speed, compliance, and intelligence in their AI programs, unlocking growth, efficiency, and better customer engagement.”
Recognized twice as a Leader in Gartner’s Magic Quadrant for Customer Data Platforms, Tealium drives global innovation and scalability. With the UAE ranked among the most AI-ready nations, enterprises have a strong foundation to advance digital transformation.
