UAE’s Medad Technology showcasing its pathbreaking NEB Mist at World Vape Show 2022

By Rahul Vaimal, Associate Editor
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Medad Technology Pavilion at World Vape Show 2022
Medad Technology Pavilion at World Vape Show 2022 | Image Courtesy: Medad Technology

UAE-based Medad Technology is currently at the 2nd annual World Vape Show, demonstrating its “misting” technology and game-changing ultrasound nicotine delivery device, NEB Mist.

Under the theme ‘Ultrasound is the Future of Nicotine Delivery’, Medad Technology’s Chief Technology Officer, Prof. Imad Lahoud, is presenting NEB Mist, an ultrasound-based alternative to tobacco and e-cigarettes which produces no detectable carcinogenic agents known to cause smoking-related diseases.

The NEB Mist has gone through extensive tests and analysis by the EU’s Tobacco Products Directive and the UK’s Medicines and Healthcare Products Regulatory Agency (MHRA) for emissions and has been confirmed of being absent of carbonyls in the mist it produces.

The device has been licensed by both organizations which is also registered locally with Emirates Authority for Standardization and Metrology (ESMA).

On the Inaugural Day of the event, speaking at a panel discussion on Vaping Research and Public Health, Prof. Imad highlighted the benefits of replacing heat with ultrasound for nicotine delivery, and the opportunity this presents to reduce harm and save lives.

Medad Technology has made a cumulative investment of $50 million over the past four years to develop, manufacture, and test its ultrasound technology, and secure regulatory approval in the UAE and international markets.

The company plans to invest a further $100 million over the next three years in clinical trials, smoking cessation research and product development across its other sectors.

Mohammed Alshaiba Almazrouei Image
Mohammed Alshaiba Almazrouei
CEO – Medad Technology

“At Medad Technology, we are committed to developing and investing in technologies that improve public health and quality of life. Through our patented ultrasound technology, we aim to not only reduce harm caused by tobacco smoking and e-cigarettes, but also encourage people to stop smoking completely. At the World Vape Show, we look forward to showcasing the world’s first ultrasound nicotine delivery system (UNDS) with zero carbonyls.”

Standard electronic nicotine delivery systems (ENDS), and other reduced-risk alternatives to tobacco smoking, rely on electronic heating elements such as heated coils to create a vapor that releases chemicals known to cause smoking related diseases. In contrast, NEB Mist uses ultrasound to aerosolize a liquid containing pharmaceutical-grade nicotine into a mist. By using vibrations instead of heat, the harmful carcinogenic agents commonly found in cigarettes and e-cigarettes are undetectable.

Additionally, NEB Mist ensures the safest experience possible by capping each inhalation to a maximum of five seconds, ensuring no heat is generated from excessive vibrations and preventing harmful chemicals from being produced. Its smart technology detects overheating at any point and blocks the device, sending the user a push notification advising them to take a break.

As a smart device, NEB Mist has incorporated a one-time programmable (OTP) chip in its design. This not only prevents the use of counterfeit liquids with potentially dangerous ingredients but also enables authentication and device activation to prevent underage usage.

NEB Mist has a dedicated mobile app which is the first of its kind to be approved on the Appstore globally. It connects to the device and provides usage data, allowing the user to monitor their habit and potentially reduce their nicotine intake.

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