UAE’s Mindware inks master value added distribution deal with Genesys

By Shilpa Annie Joseph, Official Reporter
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Mindware-Genesys Partnership
Officials during the signing ceremony.

UAE-based leading value-added distributor (VAD) Mindware has signed a Master Value Added Distribution agreement with Genesys, a global cloud leader in experience orchestration, in order to promote and distribute the vendor’s world-class customer experience technologies through its expansive ecosystem of reseller partners.

The company said in a statement that these solutions will enable regional organizations to deliver proactive, predictive, and hyper-personalized experiences to deepen their customer connection across every marketing, sales, and service vertical, while drastically improving employee productivity and engagement.

Genesys Cloud CX helps organizations offer frictionless and connected customer as well as employee experiences.

Nicholas Argyrides
Nicholas Argyrides
General Manager
Mindware (Gulf)

“In today’s hyper-competitive business world, customer and employee loyalties are witnessing a decline. Organizations aspiring to succeed must deliver memorable experiences and drive deeper relationships with customers and employees, that ultimately lead to desirable business outcomes. When technology is able to enhance a positive experience with customers, this inspires loyalty and repeated business. The same is true for employees who are empowered, motivated, and engaged. High job satisfaction drives them to deliver better customer care.”

As a modern, API-first experience orchestration platform, Genesys Cloud CX enables organizations to coordinate every interaction and touchpoint through a full suite of omnichannel options, built-in employee experience, turnkey AI, and end-to-end journey optimization.

“In the Middle East and Africa, Genesys’s main value proposition is its ability to provide a comprehensive and integrated suite of customer experience solutions that can be tailored to the specific needs of regional businesses,” as per the statement.

“Mindware is one of the most reputable distribution partners in the region, and we look forward to helping businesses across the Middle East and Africa deliver people-centered customer experiences together,” commented Ms. Marianne Calder, VP of Partner Sales, EMEA at Genesys.

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