ADCEB renews partnership with China MICE Advisory Group

By Shilpa Annie Joseph, Official Reporter
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ADCEB-China MICE Advisory Group Partnership
Officials during the signing ceremony | WAM

The Abu Dhabi Convention and Exhibition Bureau (ADCEB) has renewed its Memorandum of Understanding (MoU) with the China MICE Advisory Group, reaffirming its commitment to further developing the emirate’s Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.

The China MICE Advisory Group, a committee of key Chinese MICE trade partners and media, was established by ADCEB in 2019 to gain insights into MICE and business travel trends unique to the dynamic Chinese market.

As the first-ever dedicated advisory committee in China created in partnership with ADCEB, its formation reflects ADCEB’s proactive approach to engaging with the growing outbound MICE sector from China.

Saleh Mohamed Saleh Al Geziry_DCT Abu Dhabi_Air France-KLM partnership
Saleh Mohamed Saleh Al Geziry
Director General –
DCT Abu Dhabi

“Our thriving partnerships with China and a proven track record of attracting tourists and business travelers to Abu Dhabi underscores the strength of this partnership. This renewal will enable us to continue to share knowledge and strategically plan for our tourism future, in line with our commitment to promoting and preserving the emirate’s heritage, culture, and tourism assets. Our continued collaboration empowers our efforts while significantly contributing to the growth of inbound visitors from China, solidifying Abu Dhabi as a destination of choice globally.”

As part of Abu Dhabi’s broader efforts to boost international MICE arrivals from China, the partnership aims to incentivize MICE visitors to prolong their stays in the UAE capital. Simultaneously, it seeks to promote awareness of the capital’s distinctive attractions and its exceptional capacity for hosting world-leading business events.

In August 2023, the UAE officially joined the BRICS group, further amplifying its status and opening avenues for strategic trade partnerships, particularly with China. This membership brings enhanced economic cooperation and global business recognition, acting as a catalyst for business events and conferences in Abu Dhabi. The benefits span increased trade and investment opportunities, participation in multilateral platforms, and a diversification of international partnerships.

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