ADIB, Visa to launch UAE’s first biometric authentication for eCommerce transaction

By Amirtha P S, Desk Reporter
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One of the leading Islamic financial institutions in UAE, Abu Dhabi Islamic Bank (ADIB) has partnered with the world leader in digital payments, Visa, to introduce the country’s first biometric authentication solution for eCommerce transactions. 

The solution uses Visa Consumer Authentication Service to deliver a significant improvement in customer experience and reinforced data security. The service aims to improve user experience, as well as mitigate security and fraud risks by replacing traditional verification methods with biometric authentication. 

With the new solution, ADIB customers can authenticate their eCommerce transactions by using their ADIB Mobile application biometric authentication instead of the conventional OTP that is sent by SMS or email.

The biometrics solution makes it difficult for hackers to use illegally obtained consumer credentials. Further, it enables stronger security and a time-efficient experience, even when the customer is traveling.

Philip King
Philip King
Group Head – Retail Banking

“Due to the pandemic, online security and fraud protection has become more essential than ever. eCommerce websites have to confront various security issues from online fraud to theft of confidential data. Unlike conventional authentication processes, a biometric identification system uses the physical characteristics of an individual to grant account access, ensuring the security of consumers.”

Shahebaz Khan, Visa’s General Manager for UAE, added, “Our Consumer Authentication Service is an example of how Visa’s network intelligence can create tangible value for our bank clients and merchants. Because the solution only prompts consumers for verification of the riskiest eCommerce transactions, most consumers will have a streamlined authentication process. We are delighted to see ADIB become the first bank in the UAE to launch biometric authentication for eCommerce transactions.”

ADIB continues to heavily invest in the development of new digital banking and payments solutions that offer a simple, convenient experience to UAE businesses and residents. Recently, ADIB has introduced its digital Smart Tellers to branches, a multi-functional interactive terminal that provides a seamless banking experience for customers. ADIB was also the first to introduce the region’s first biometric ATM readers.

Related: UAE’s ADIB supports Rasmala Long Income Fund for UK supermarket acquisition