ADRIFT Burger Bar partners with Mubadala-backed REEF to deliver across UAE

By Arya M Nair, Intern Reporter
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ADRIFT Burger
Representational image

ADRIFT Burger Bar by American Michelin star-rated Chef, Mr. David Myers, has signed an agreement with international cloud kitchen giant, Mubadala-backed REEF, to deliver Chef Myers’ beloved burgers and shakes across UAE.

ADRIFT Burger Bar expanded its global footprint in 2021 with the announcement of its second outpost at Expo 2020 Dubai, after launching at the height of the global pandemic in Chef Myers’ own neighborhood, Venice Beach, California in 2020. The pop-up became a huge success, serving nearly 115,000 burgers, including to UAE royals, during its five and a half month residency at Expo.

In its last two months, ADRIFT Burger Bar at Expo 2020 Dubai served more than 1,000 burgers a day, with guests eagerly queueing for up to an hour to secure a seat inside the stylish yet laid-back Venice Beach-meets-Tokyo inspired restaurant.

David Myers
David Myers
Chef & Founder
ADRIFT Burger Bar

“The past six months at Expo 2020 Dubai have been absolutely thrilling, working alongside like-minded F&B entrepreneurs and visionaries to deliver exceptional dining experiences at the greatest show on Earth. But we always intended for ADRIFT Burger Bar to become more than a temporary pop-up in Dubai. Our plans for the brand are regional as well as global, and partnering with REEF Technology is a great way for us to stay connected with our customers as we grow the business. Our burgers are designed with the goal to put smiles on people’s faces, and tapping into REEF’s cloud kitchen infrastructure and expansive network of delivery partners will help us do just that, all across the region.”

Through its partnership with REEF, ADRIFT Burger Bar will begin serving neighborhoods within a 5km radius of Hessa Street, Dubai Marina and Business Bay at the end of April, and will feature on food delivery apps including Deliveroo, Careem, Zomato and Talabat.

As part of a wider regional growth plan, the brand’s popular burgers and shakes will also be available in other Emirates later this year, followed by a successive rollout throughout the GCC.

Mr. Michael Beacham, President of REEF Kitchens said that “We’re excited to bring the ADRIFT Burger Bar experience to more neighborhoods, not only does Chef David Myers bring his own story to the brand, but their focus on top ingredients and unique flavor combinations, such as their Singapore-inspired ADRIFT Burger, truly set the brand apart. We share their commitment to quality and look forward to growing the brand together.”

Related: Egyptian food brand Abu Auf marks GCC entry with new branches in UAE & Saudi


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