BLJ Worldwide, a communications consultancy, has signed a memorandum of understanding (MoU) with Aligator Technology LLC, Qatar’s AI media intelligence platform, to strengthen regional media monitoring and analytics capabilities across the Middle East.
The partnership aims to address a growing demand for accurate, Arabic- and English-language media intelligence, particularly from regional and local sources that are often underrepresented in global monitoring systems.
Both companies will collaborate to deliver a locally developed solution tailored to the needs of organizations operating in the region.
As part of the agreement, Aligator will work with BLJ Worldwide to develop its proprietary OLLI media intelligence platform.
The system currently provides sentiment analysis, competitive benchmarking, and AI-generated insights in both English and Arabic, including dialect-specific analysis, enabling organizations to better understand and manage public narratives.
The collaboration is expected to enhance the platform’s ability to deliver actionable insights for brands, government entities, and media professionals across Qatar and the wider region.
BLJ Worldwide will contribute its regional experience and sector expertise to support real-world testing and refinement of OLLI’s features.
The consultancy will provide structured feedback based on client use cases across multiple industries, ensuring the platform evolves in line with market requirements.
Both parties will conduct regular review sessions to align product development with user needs and explore potential feature exclusivity opportunities.
Iman Asante Managing Director BLJ Worldwide
“This collaboration is a great step forward in addressing some of the evolving challenges within media monitoring. By combining our market experience with Aligator’s technology, we hope to play a meaningful role in shaping a locally built platform that truly serves the needs of organizations across Qatar and the region.”
Ali Abbas, Founder and CEO of Aligator Technology, noted that, “OLLI was built to solve a real challenge facing brands and organizations in this region when it comes to monitoring, reporting, and extracting actionable insights. With BLJ’s on-the-ground expertise and market knowledge, we’re excited to accelerate the development of features that matter most to the market. We’re proud to be exporting homegrown innovation that speaks the region’s language, literally and strategically.”
The partnership is expected to enhance access to Arabic-first, locally contextualized media intelligence tools, reflecting linguistic and cultural nuances often missed by global platforms.
