Cruise Saudi, a fully owned subsidiary of the Public Investment Fund (PIF) focused on developing the Kingdom’s cruise tourism sector, has been awarded Travelife Partner status.
This prestigious accreditation highlights the company’s commitment to sustainability and responsible tourism in Saudi Arabia’s growing cruise industry.
The globally recognized sustainability certification is granted to organizations operating within the tourism industry.
Its primary goal is to encourage and reward businesses that demonstrate a commitment to responsible practices, including environmental protection, social responsibility, and sustainable development. By promoting these values, the certification aims to drive positive change across travel and tourism activities worldwide.
Cruise Saudi’s initiatives include the use of electric and hybrid vehicles for shore transportation, the implementation of environmentally responsible excursion programs across Red Sea destinations, and the engagement of local guides and businesses.
The company also designs inclusive tour experiences, adopts sustainable and responsible sourcing practices, and provides staff training on sustainability principles.
Cruise Saudi is committed to delivering exceptional guest experiences while preserving Saudi Arabia’s rich cultural heritage. The company is committed to fostering local economies by creating opportunities for communities, all while implementing sustainable practices that minimize environmental impact.
By balancing tourism growth with environmental stewardship and cultural conservation, Cruise Saudi aims to provide an enriching experience for travelers and make a positive contribution to the Kingdom’s broader sustainable development goals.
Cruise Saudi CEO Lars Clasen said that achieving Travelife Partner status reflects the company’s commitment to advancing a responsible and sustainable cruise sector in the Kingdom.
Clasen further added that as visitors from around the world continue to arrive in Saudi Arabia on international cruise lines, sustainability remains central to the design and development of destinations, in partnership with local communities.
