e& UAE, the flagship telecom arm of global technology group e&, has signed a strategic collaboration agreement with AMD to explore the use of AMD technology to help power e& UAE’s vision to lead digital transformation and AI deployment across the UAE with a focus on sustainability goals, security, and skills.
The strategic agreement builds on e& UAE’s current deployment of AMD EPYC processors and aims to assess the integration of AMD Instinct GPUs and the AMD ROCm software suite to boost performance and efficiency in scaling AI across diverse applications.
The agreement also includes a comprehensive review of AMD’s adaptive solutions, with a focus on driving edge AI capabilities for telecommunications and enterprise applications.
Additionally, the partnership will explore the potential of leveraging AMD Ryzen AI processors to deliver enhanced end-user AI experiences, opening new opportunities for innovation in both consumer and business environments. This collaboration reflects a shared commitment to advancing cutting-edge AI technology for a secure, high-performance future.
Aligned with its commitment to sustainability and skills, e& UAE will explore how AMD products and solutions can be used to increase energy efficiency across its digital infrastructure and reduce the total cost of ownership (TCO).
Furthermore, the agreement outlines the intent to establish joint initiatives such as AI labs, training programs, and partner engagement, to accelerate innovation within the UAE’s growing AI ecosystem.
Marwan Bin Shakar Acting Chief Technology and Information Officer e& UAE
“e& UAE is committed to AI that is open, secure, and aligned to the UAE’s digital transformation. With AMD, we are evaluating EPYC processors, Instinct GPUs, and ROCm software to design a secure and efficient AI infrastructure with a lower total cost of ownership and exploring adaptive edge solutions, as well as AMD Ryzen AI processor-based devices. We will focus on measurable outcomes for customers, improving efficiency and accelerating the path from pilot to production.”
Philip Guido, Executive Vice President and Chief Commercial Officer of AMD said that, “This collaboration represents a strategic alignment to accelerate AI innovation across the UAE and beyond. We focus on delivering open, end-to-end AI solutions that redefine performance, efficiency, and accessibility. Together we will leverage the AMD AI portfolio to meet e& UAE’s performance and security needs.”
