Emirates & China Cultural Centre ink MoU to bolster tourism

By Shilpa Annie Joseph, Official Reporter
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Emirates-China Cultural Centre ink MoU
Officials during the signing ceremony | WAM

Emirates and the China Cultural Centre in the UAE have signed a Memorandum of Understanding (MoU) to develop inbound traffic into China from the airline’s global network.

The MoU was signed on the sidelines of the Arabian Travel Market (ATM) in Dubai. Emirates will work with the China Cultural Centre in the UAE to promote China in key markets across its global network through joint advertising campaigns.

The airline will also explore opportunities to organize familiarization trips from these markets to China, to increase awareness about the market’s touristic appeal and develop more business and trade opportunities.

Orhan Abbas, Emirates’ Senior Vice President, Commercial Operations, Far East, said that, “China has always been a strategically important market for Emirates, and we’re pleased to collaborate with the UAE-based China Cultural Centre to drive increased visitor traffic and generate more opportunities for travelers from across our network to explore China’s vibrant cities and unique sights.”

“This year, we marked two decades of Emirates’ successful operations in China, a remarkable journey that has enabled us to establish long-term partnerships in travel and trade and contribute significantly to China’s economy and local community. We will continue to invest in our already strong partnership with China and offer customers world-class service, a seamless travel experience, and extensive global connectivity to serve its ever-growing international travel needs,” Abbas added.

Liu Yang, Director of China Cultural Centre in the UAE, noted that, “Emirates has always been a very important and special partner for China Cultural Center in the UAE. Last year we made a very good collaboration with Emirates to bring the GCC buyers to attend the China International Travel Mart (CITM), and today we are together again with a historical MoU on the sidelines of the Arabian Travel Market. This year is also the 40th anniversary of the establishment of diplomatic relations between China and the United Arab Emirates, we can see a bright future for both sides’ tourism promotion and we can help to let the people of both sides know each other better and deeper by their own eyes.”

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