Expo Center Sharjah & India’s CIEO collaborate to bolster bilateral ties

By Arya M Nair, Official Reporter
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Image Courtesy: WAM

Expo Center Sharjah (ECS) has been exploring collaboration with the apex body of Indian exhibition and conference organizers, the Council of Indian Exhibition Organizers (CIEO), aiming to provide an impetus to the strong bilateral trade ties between the UAE and India.

The Memorandum of Understanding (MoU) was signed by Mr. Saif Mohammed Al Midfa, CEO of Expo Center Sharjah and Mr. Syed Mohammad Quaim, Founder of CIEO. It was also attended by senior Expo Centre executives and members of the CIEO.

Saif Mohammed Al Midfa_Expo Center Sharjah_CIEO collaboration
Saif Mohammed Al Midfa
CEO – Expo Center Dubai

“Exhibitions are critical enablers of economy and trade, and the MoU signed between Expo Center Sharjah and the CIEO will go a long way in bolstering the already strong trade ties between the countries. Though relations between the UAE and India have historically been strong, the free trade agreement deal signed a year ago has accelerated these ties further. Through this MoU, Expo Centre and the CIEO will play a key role in boosting these ties by exploring opportunities for partnerships, joint ventures, and new events.”

“More than being a gateway to the entire Middle East region, Expo Center Sharjah, through its pre-eminent position in the country and region, will provide the perfect ecosystem for Indian exhibition organizers and establishments to promote and expand their operations,” Mr. Al Midfa added.

The CIEO is a representative body of Indian exhibition and conference organizers and its members include large and MSME organizers, Indian and international organizers as well as apex chamber and trade associations.

Mr. Mohammad Quaim commented that “We have been exploring partnerships with exhibition organizers and venues in the UAE and are happy to enter into an MoU with Expo Center Sharjah, the exhibition wing of Sharjah Chamber of Commerce and Industry (SCCI). While this would help in facilitating the growth of India’s exhibition sector, the UAE and the rest of the GCC countries can take advantage of the surge in trade and investments with India.”

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