Dubai Chambers has signed a Memorandum of Understanding (MoU) with Keeta to support the growth and market accessibility of small and medium-sized enterprises (SMEs) across Dubai.
The collaboration aims to help SMEs expand customer reach and strengthen operations through technology-driven solutions, commercial support, and business development initiatives aligned with evolving market needs.
Under the agreement, Dubai Chambers member companies will gain access to tailored benefits on the Keeta platform, including preferential commercial incentives, streamlined onboarding, enhanced in-app visibility, and specialized training programs covering menu optimization, pricing strategies, and delivery operations.
The initiative will also introduce a dedicated Dubai Chambers SME badge on the Keeta platform, designed to improve brand recognition for participating businesses and encourage customers to discover local and emerging concepts.
Khalid AlJarwan, Executive Vice President of Commercial and Corporate Services at Dubai Chambers, stated that, “We are committed to empowering SMEs and providing them with the tools and opportunities they need to grow and enhance their competitiveness within a fast-evolving business environment. Through our collaboration with Keeta, we aim to support entrepreneurs in expanding their market presence, enhancing customer engagement, and accelerating the sustainable growth of their businesses.”
Lucas Xie General Manager Keeta UAE
“At Keeta, we believe technology can play an important role in helping entrepreneurs adapt and grow in today’s evolving landscape. Through this agreement with Dubai Chambers, we are proud to connect homegrown brands with greater exposure, operational guidance, and scalable opportunities that contribute to long-term success while connecting customers with the businesses and experiences they value most.”
The partnership aligns with Dubai’s broader strategy to foster innovation, entrepreneurship, and digital transformation while reinforcing the role of SMEs in driving economic growth and long-term community development.
