The inaugural edition of the much-anticipated event in the region, the Global Media Congress (GMC), has bolstered its lineup of featured engagements with the addition of Media Future Lab, an innovative new concept.
These invitation-only roundtables will center around a thorough debate on key themes relating to the future of the media industry.
Media Future Lab
Featuring up to 50 participants from different regions, countries, and specialties, these exclusive sessions will be moderated by an experienced industry professional and offer a global perspective on the industry.
A select group of media and government officials will be permitted to sit in the audience during the discussions, which will take place under Chatham House rules. Following the event, the Global Media Congress will produce a white paper that anonymously summarises the participants’ discussions and key takeaways from the Media Future Lab.
Global Media Congress
Held under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Presidential Court, and organized by ADNEC Group in partnership with the UAE’s official news agency, Emirates News Agency (WAM), the Global Media Congress will focus on the latest developments in the media sector and shape its future.
The Congress provides opportunities for media institutions to discuss partnerships and collaborative avenues that will bolster the development of the industry, ensuring its long-term sustainability, and the continued provision of solid, reliable, and credible content.
Discussing major industry trends
The major topics slated for discussion in the Media Future Lab include;
Leveraging new technologies
Changing consumer demands
Upskilling and Training
Regulators and Disinformation
Blockchain and NFTs
OTT Media and Streaming
Investments, Mergers and Acquisitions
Influencers and
The potential of the creative economy
Mohammed Jalal Al Rayssi Director-General Emirates News Agency (WAM)
“The Media Future Labs is included as part of the GMC with a view to generating long-lasting ideas to shape the future of the media industry. The sessions will see a no-holds-barred and honest discussion on the various challenges confronting the media sector, with a focus on how to take the industry forward and ensure its bright future. We have taken care to make sure that the participants in the Labs represent as diverse a range of media expertise as possible.”
The WAM Director-General further added that, “We are excited to welcome our special guests to the Media Future Lab at the Global Media Congress to explore, debate, and expand on the ideas that will shape the future of the industry.”
With the participation of over 150 brands specialized in the media and production industry, the Congress is also a world-class stage where buyers and sellers can meet, learn, network, do business, and explore new products, solutions, and technologies.
The event is an unmissable opportunity to take a collective leap forward in the region’s and the globe’s media sector.
As part of the agenda, the Global Media Congress will host a conference, the first of its kind in the Middle East, under the theme “Shaping the Future of the Media Industry”.
The three-day conference aims to unite the entire media sector to exchange groundbreaking ideas and cutting-edge solutions shaping the future of the industry. It will provide a unique platform to highlight the position of mass media in the Middle East whilst engaging a global audience, driving innovative visions and collaborations that will advance the sector.
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