GROHE sets up new manufacturing facility in Saudi Arabia

By Shilpa Annie Joseph, Official Reporter
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Rep. Image | ekrem osmanoglu @ Unsplash

GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, has launched a state-of-the-art manufacturing facility for GROHE cisterns in the Kingdom of Saudi Arabia together with Zamil Plastic Industries.

This milestone achievement comes as a result of a Memorandum of Understanding (MoU) signed during the Public Invest Fund (PIF) forum in Riyadh.

According to the statement, “GROHE installation systems have a long tradition within the brand’s portfolio – looking back on 50 successful years of developing concealed cisterns, they are the true hidden champions. With their comfortable installation and innovative features, these bestsellers simplify the daily work of professionals worldwide.”

GROHE is increasing its proximity to its consumers as a result of the new alliance, which will enhance service efficiency, speed to market, and environmental performance.

The facility run by Zamil Plastic complies with the same global LIXIL standards and procedures that guarantee the best quality and functionality for GROHE products globally.

The localized production supports job creation, and skill development and promotes economic growth in the Kingdom as set out in “Vision 2030”.

“Engineered and designed in Germany, GROHE cisterns exemplify efficiency and sustainability, and the brand’s guiding principle is to conserve water. Built with top-quality materials, they offer long-lasting performance for various building projects, tailored to meet specific requirements,” as per the statement.

GROHE creates life-enhancing and sustainable product solutions that offer added value for consumers. To make everyday work easier for its professional partners, the brand also offers a comprehensive range of services, including the GROHE loyalty program and GIVE, a training program for the next generation of installers.

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