HSBC to turn focus on Asia, abandons long term targets under new strategy

By Sayujya S, Desk Reporter
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The UK-based multinational investment bank HSBC has abandoned its long-term profitability target, and unveiled a revised strategy focused mainly on wealth management in Asia after the COVID-19 shock saw its annual profits drop sharply.

HSBC ditched its goal of achieving a return on tangible equity of 10 to 12 percent, citing the low interest rate environment and tough market conditions, and will aim for 10 percent over the medium term instead.

The moves by Europe’s biggest bank underlined the tough outlook for the banking sector as low interest rates worldwide take their toll, even as a global market rally boosted the prospects for the wealth management business.

The margin pressure and mounting losses in Europe have forced HSBC to reinforce its focus on Asia which accounted for 146 percent of its profit in 2020, as executives look for fresh growth drivers.

“The big structural shift that’s gone on since we set out the plan last February has really been the shift in interest rates down toward zero in most markets that we do business in,” Ewen Stevenson, HSBC’s group chief financial officer, said. “If interest rates were 100 basis points higher today across the board it would improve our returns by 3 percentage points.”


The bank said it would pay a dividend of $0.15 a share in cash, the first payout announced since October 2019, after the Bank of England blocked all big lenders from paying dividends or buying back shares in 2020 to conserve capital.

However, it said it would stop the previous practice of paying a quarterly dividend, and target a payout ratio of between 40 percent and 55 percent of reported earnings per ordinary share from 2022 onwards, which is well below the level in recent years.

Pandemic impact

HSBC also said it will make considerable cuts to some of its back office functions such as technology and operations, without specifying the number of jobs affected. The lender cut 11,000 jobs in 2020 and had signaled it would make further reductions.

The announcement came as HSBC reported a 34 percent drop in annual profit, slightly better than expectations, after a year in which its global business took a hefty blow from the pandemic and reeled under sharply lower interest rates.

Europe’s biggest bank by assets reported profit before tax of $8.78 billion for 2020, down from $13.35 billion a year earlier. The profit was higher than the $8.33 billion average of analysts’ estimates compiled by the bank.

Growth in Asia

HSBC said that its growth in Asia for the next five years will be driven by around $6 billion of additional investment in its wealth management and international wholesale business. That investment will be focused on expanding the bank’s wealth management business in Greater China, as well as Asia more broadly.

In its investment banking business, HSBC said it would rebalance capital, investment and staff from Europe and North America to Asia.

Loss-making units

Commenting on its other underperforming businesses, HSBC said it is in talks with a potential buyer for its troubled France retail banking unit, which it has been trying to dispose off for over a year, but no deal has been confirmed. It said it expected to make a loss on the sale given the business’ underlying performance.

The bank also said it is “exploring organic and inorganic options” for its US retail banking franchise, suggesting it is trying to sell the unit where it has already closed 80 branches in the last year.

HSBC’s Mexico operations made a loss of $187 million in 2020, as many of its branches remained closed due to the pandemic, but chief executive Noel Quinn said he is confident about the prospects for the business. “We’re confident that (HSBC’s Mexico business) will be successful again post-COVID-19, and it is a business at scale,” Mr. Quinn said.

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