One of the world’s fastest-growing eCommerce platforms for pre-owned cars, CARS24 has launched a digital campaign by unveiling its brand story on the Burj Khalifa, the tallest tower in the world.
According to the India-based company, it intends to create a paradigm change in the UAE by bringing the entire car-buying process online for the customers. CARS24 has already sold close to 400,000 cars in other international markets.
After launching its brand campaign on the iconic Burj Khalifa, Mr. Abhinav Gupta, CEO of CARS24 Gulf Region stated, “With this campaign on the majestic architectural masterpiece, we wanted to inform our audience in the UAE that CARS24 has arrived. This is one of the most prestigious campaigns for us and with this, we believe that CARS24 has not only made a strong statement in the UAE but also across the world.”
“With innovation at its heart, CARS24 business model is designed to challenge the traditional norms of car buying. In the 21st century, consumers can buy clothes, shoes, furniture, groceries online then why buy cars like in the 1980s. We are here to question and shift that thought process. CARS24 is the new-age way of buying pre-owned cars where a customer can select their favorite car, complete the entire payment and documentation processes, and get the car home delivered all with a click of a few buttons. We are here to address the needs of car enthusiasts and would like to bring our global wealth of experience to the UAE. As we have done in other international markets, we will continue to bring a spectrum of cars that caters to all sections of the society in the UAE. We are here to simplify the car buying process. We are constantly striving to ensure that we incorporate all the necessary aspects in the end-to-end car buying process.”
As per the statement, the cars on the CARS24 platform undergo a 150+ point inspection check, are refurbished thoroughly, and go through the stringent RTA test before they are listed online. Every car bought from CARS24 comes with 7 days return policy and 2 years warranty.
Established in 2015, CARS24 is a next-generation eCommerce platform for pre-owned autos. The company facilitates a seamless experience for UAE customers looking to buy cars by providing end-to-end solutions on the backbone of strong technology.
It is backed by marquee investors like Sequoia India, Exor Seeds, DST Global, Kingsway Capital, Unbound, Moore Strategic Ventures, and KCK. Later this year, CARS24 plans to expand into other Middle Eastern and Southeast Asian regions.